Authored images, films and installations for brands and institutions, from Italy to Times Square.
ArtistProof was founded in Rome in 2015 by Matteo Basilé and Susanna Zuin, bringing together artistic vision and the culture of communication and business. From this complementarity grew an independent creative laboratory that develops projects for companies, brands and institutions.
We interpret communication needs and turn them into original creative projects. For each goal we look for a point of view and the most effective form of expression: a brand identity, a campaign, an institutional film, an experience in a space.
Every project starts from listening, analysis and the search for a creative vision. Art direction leads a process that brings together strategic, artistic and production skills, through photography, direction, installations and digital technology. Each language is chosen and developed for the project, the context and the audience it addresses.
In Rome we work in a 500 square metre studio that brings together photographic sets, production and digital research. Each project has its own team and a shared art direction.
This is where we develop FOTOSINTESI, the method we use to bring photography, live footage and artificial intelligence into our workflow.
Switched on, it can become the light of a square or the last image a traveller sees before leaving.
Screens
An installation by Matteo Basilé in which the signals of a fern interact with sound and changing photographic faces.
Opening on 12 November 2026, on show until 22 January 2027 at the Italian Cultural Institute in Paris.
Discover SuperstesInstitutional films, commercials, video manifestos and short films, from the idea to delivery.
Concept and direction · Authored photography and large format · FOTOSINTESI: live footage and artificial intelligence · Versions for screens, social and print
Content for LED walls, shop windows and public spaces; installations and exhibitions.
Site-specific content for retail and public places · Responsive image systems · Exhibition and installation production · Augmented reality on print and packaging
The studio’s own works and prototypes; ARTITUDE, the platform for artist archives, collections and museums.
Research projects and uncommissioned campaigns · Production with digital artists · Archives, digital certificates and catalogues
TIM INWIT Visionarea Art Space Apple Samsung Chorus FiberCop FIGC Roma Capitale Auditorium Conciliazione Fondazione Cultura e Arte Milano Cortina 2026 Sport e Salute
Companies, institutions and foundations the studio has worked for since 2015.
Films, campaigns, spaces and archives: every work begins with a conversation with the studio.
Contact the studio
