Uncommissioned project
Bulgari, Giuda
2026, Rome
The project
- Type
- Visual research
- Sector
- Jewellery
- Type of project
- Uncommissioned project
- Role
- Visual research, AI-generated images
- Place
- Rome
- Year
- 2026
Giuda is an imaginary jewellery collection, developed by ArtistProof as visual research on Rome and on Bulgari’s imagery. It is not a campaign commissioned by the brand.
The artichoke, both flower and vegetable, becomes the starting point for jewellery generated with artificial intelligence. The project works on the relationship between everyday matter, precious form and the identity of the city.
Film
Images
ArtistProof develops films, campaigns and installations commissioned by brands and institutions.
Contact the studio