Uncommissioned project
Estate Romana 2025
Rome
The project
- Type
- Campaign prototype
- Sector
- Public body
- Type of project
- Uncommissioned project
- Role
- Campaign prototype, AI-generated images
- Place
- Rome
- Year
- 2025
Extraordinary People is a campaign prototype developed independently by ArtistProof and proposed to the City of Rome for Estate Romana 2025. The images are made entirely with artificial intelligence.
Ten years after the 2015 campaign, the relationship between body and city returns as research: from the Gazometro to a field of flowers, the figures invite people to imagine other ways of living in Rome.
Images
ArtistProof develops films, campaigns and installations commissioned by brands and institutions.
Contact the studio